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BBL and WBBL in Kappa Sportswear Announcement

Kappa poised to dominate basketball apparel in UK from 2016-17

Leading international sportswear brand Kappa will become the official and exclusive apparel sponsor to the British professional basketball leagues and Great Britain national teams.
This ground-breaking agreement is a first for British basketball, in that it covers all the top teams for men and women across the three organisations of British Basketball League (BBL), Women’s Basketball League (WBBL) and all men’s, women’s and junior Great Britain international teams.
Commencing at the start of the 2016-2017 season for an initial three year period, the deal includes a significant investment from Kappa – as well as the provision of a wide range of sportswear, including track suits, playing uniforms, training uniforms and leisure wear for all clubs and teams.
“The agreement with Kappa is excellent news and marks a significant first for British basketball,” stated Nick Humby, the independent Chair of the British Basketball Federation (BBF).
“It is a real positive and clearly demonstrates how GB Basketball, BBL and WBBL are working together to achieve a higher awareness of the sport.”
“This announcement also follows on from the live streaming of BBL and WBBL games via Skysports.comand, who have come together with Hawkeye Innovations in a pioneering collaboration to stream basketball events live and free-to-air worldwide.
“The airing of the BBL Cup & WBBL Trophy Finals on 17 January from the Barclaycard Arena in Birmingham is particularly exciting and with the addition of the Kappa partnership, it is yet more positive news for British basketball and its long term objectives.”
Meanwhile Kappa UK Managing Director, Mark Ward is thrilled with the deal and commented, “We are delighted to be appointed as exclusive apparel sponsor to the British Basketball League, the Women’s Basketball League and all Great Britain international teams.
“We are also excited about moving the relationship forward.
“We have been operating in our brand new UK office since 2014 and are keen to increase our market penetration in all team sports such as football, rugby and other major sports.
“Our agreement with British basketball is another positive step towards achieving this goal.”
Bob Hope, Commercial Director of BBL, WBBL and GB Basketball added, “We are thrilled to appoint Kappa as our official and exclusive apparel sponsor for three years from the start of the 2016/2017 season.
“This is a significant development towards uniting the sport under one brand.
“Kappa is a relatively new brand to the basketball community in the UK, but it is well-known and respected internationally, with partnerships such as Argentina national team, Le Mans Sarthe Basket and Tango Bourges to name but a few.
“We are looking forward to growing our relationship over the three year period and trust that it will be as beneficial for Kappa as it will be for British basketball.”
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BBL Highlights Lions V Riders Trophy 1st Round January 8th 2016

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Here are the highlights of the BBL Trophy 1st round math between the London Lions and the Leicester Riders from the Copper Box Arena  on January 8th 2016.

Your commentators are Daniel Routledge and Flo Larkai.

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Badminton – European Club Championships 2015

Badminton is big news at the moment and now here are the European championships.


Have a look at the feed below.


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Random Sport Generator

In the RSG we are sticking with The European Fencing Championships Live from Montreux, on the Lake Geneva shoreline, to make records with a mobile, we didn’t have much time…

Enough 70’s rock references – here is the action.


You can get the lowdown on all of the weeks news at their great site:


Day 6

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Day 5

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Day 4

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Day 3

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Surfing – ISA World Surfing Games

Some live surfing for you now from the ISA 2105 World Surfing Games from Popoyo Beach, Nicaragua, from May 31 to June 7. Over 25 Nations are expected at the competition.

We will bring you as much of it as we can. The great coverage is from ISA (International Surfing Association) with really insightful commentary. For all the information you could ever want about this event you should check out Their great site chock a block full of the best in surfing.

The final day is here of the 2015 World Surfing Games – let’s not waste any time here is the live video

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Day 6 is here and the surfing is just getting better still

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Day 5 – The surfing just gets better – have a look at this

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Day 4 – more action from Nicaragua, surf looks great – it is supposed to get bigger as the week goes on.

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Day 3 highlights – here are the highlights of Day 3 – look out for the Scottish fans

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Day 2 – The women’s competition today

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Day 1 (hit the play button to watch – auto play is disabled)

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Scotland has a team in the event – here is a quick look at them – for more information go to


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Caribbean Dreams

The CPL T20 is almost upon us again and the team at Webcast Sport have once again voted to support the Saint Lucia Zouks in the tournament.


The Zouks are led by Zoukmiester-in-Chief Darren Sammy, who never fails to light up the arena when he appears – this year he is joined by Kevin Pietersen in what promises to be a fantastic display of power hitting. With local batsmen like Andre Fletcher the Zouks promise to give the other five sides a run for their money.


Come On You Zoukers!!!


Kevin Magee – MD and Executive Producer

With 35 years experience broadcasting with clients such as Sky Sports, Formula One, Channel Nine (Australia), the BBC and ITV, Kevin Magee is a seasoned television producer and director. If it has a ball, bat, wheels or gloves in it, chances are that Kevin has been part of a broadcast team that has brought it to you over the years. Kevin leads the Webcast Sport team and is committed to making webcasting a way to the audience for sports and federations that until now have not had the right fit for the major broadcasters.


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Changes in TV consumption – online on the way up

Exactly how much over-the-top (OTT) and online video are cutting into pay-TV revenues has been a topic for some time but now research from Strategy Analytics has shown that the new media have changed how people watch TV.

According to the research, traditional TV viewers remain the largest segment in the TV viewing universe but now only account for a third (33%) of people online who watch TV.

The analyst dubs such viewers couch potatoes, one of six sub-groups it has identified in the report which reveals the main ways people watch TV today by the degree to which connected devices impact viewing and TV interaction.

Couch potatoes, very focused on TV when watching it, typically never phone or text people about what they’re watching and hardly ever use social media. None of this group uses Twitter trending topics or hashtags on a weekly basis to follow a show they’re watching. In general the survey found that fewer than one in five (18%) people online follow the show they’re watching on TV via Twitter.

The next biggest group was ‘OTTers’ accounting for just over a quarter. This segment is less interested in TV, being the most likely to go 24 hours without watching it. They prefer to watch shows via online or “over-the-top” services. Strategy Analytics found that 95% of OTTers watch a TV show they missed on a computer, tablet or smartphone.

The next key grouping was ‘couch chatterers’ taking up 12% of TV viewers. Similar in habits to couch potatoes they were found to be 2.5 times more likely than the average person online (90% vs. 37%) to phone or text others about what they’re watching on TV. None of this group use Twitter to follow a show they’re watching but people in the group were much more likely to be using another device (80%) when watching TV than the average viewer (65%).

The remaining part of the survey, 30%, was made up of multiscreen users, themselves sub-divided into three categories: manic, moderate and indifferent.

Commenting on the survey findings, Strategy Analytics principal analyst David Mercer said: “The traditional way broadcasters and advertisers have discussed TV audiences for 70 years – by age and gender – is becoming increasingly irrelevant and outdated. People within a traditional group, say 18-34 year old men, can watch TV in completely different ways so new behaviours are as important as demographics when it comes to planning for all elements within the TV industry – be it content, scheduling and advertising.”

However, Mercer warned broadcasters and advertisers that they needed to learn the intricacies about the relationship between TV and new devices. “There’s a lot of hype about how Twitter is changing TV viewing but, in reality, only two types of people are remotely engaged with ‘Twitter + TV’. Consequently, strategies heavily focused on this would be a big waste as it’s irrelevant to over 80% of TV viewers,” he added.

This article first appeared on Rapid TV News